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It's the End of the World as We Know It - Part 2


Last week, I told a little of my history, and why I am the way I am. As a writer, I mean.

One day in early December, while scrolling through my Facebook newsfeed, I came across an ad that caught my attention. The program is called Author Marketing Mastery through Optimization, or AMMO. This program is for authors who have at least three professional-level novels who want to actually make money from them. Despite having eleven, I barely made a buck or two a month from them. Put together.

The program was created by Steve Pieper, an author of eleven best-selling spy novels under the pseudonym Lars Emmerich. (He’s obviously much more emotionally-balanced than I was with Haydn Grey.) Steve comes from a background in business, his own and others, and it occurred to him that the principles he used in making those businesses successful could be used to make him successful at selling his novels. Turned out he was right.

After watching the introductory video, I had a good feeling about it. The next step would be to set up an interview. This program wasn’t offered to someone who didn’t meet certain qualifications.

Also, it wasn’t marketed as a “quick and easy way to become a best-selling author.” Instead, he said it would involve a lot of hard work, not only online, but internal stuff – changing my thought patterns and routines, etc. This was the kind of stuff that I had shied away from in the past because, you know, that kind of stuff is hard. But for some reason, this time, it seemed like what I might need.

While copywriting was a preferred alternative to my hated job, it still would require putting quite a bit of time and effort into it. I would be spending a lot of my time writing stuff for other people, leaving little time for my own writing. If this was ultimately going to fund our move to Europe (or wherever), I would also not have as much time as I would like to be able to explore our new environment. So getting those novels to put food on the table seemed like the way to go.

But I had prematurely jumped on expensive “opportunities” in the past. I didn’t know how much this would cost, but I figured it wouldn’t involve pocket change. So I asked Linda to watch it and see what she thought. We’ve talked about my novels numerous times, and about what I need to do to get them to sell. She has told me that my stories are excellent and should be best-sellers. (She’s very good for my ego.)

After watching the video, she said it looked like the piece that I’ve been missing.

So, I took a deep breath and set up the phone call. And it was expensive, but the outline that was presented in the 45-minute phone call seemed to make sense. It involved things that I hadn’t tried before, since I had never been trained in business. Linda, however, did have business skills, and had, in fact, been operating her own business for years as a voice and piano teacher. And she thought it made sense, too.

Therefore, I signed on.

We’ll see if it turns out to be the end of the world for me, or the beginning of a new one.