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If I Were a Rich Man


Note: In this post, I’ll be talking about the publicly available websites and software used in the AMMO program. However, out of respect for Steve Pieper’s copyright on the program, I won’t reveal the specific settings, JavaScript adjustments, etc., that are employed.

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My head is spinning. I know I opened the last post with that sentence, but it’s still true. For a different reason.

I spent a sizable sum on the AMMO program that I’m working on putting into place for selling my novels. As I work my way through the program, I’m spending more money, since the program utilizes multiple web sites, all connected in a dizzying digital daisy-chain. Each one performs a specific function, necessary for my long-term goal, and each one requiring a subscription.

As mentioned in the last post, the first of these was BookFunnel, a site that’s necessary because I’ll be taking Amazon out of the equation. I’m going to be selling directly to readers, eliminating the middle man. Without Amazon (or whatever provider they use for their eBook format) to download the purchased book into their reader, I need to have an alternative in place. BookFunnel will do this.

So, I subscribed to BookFunnel and set up pages for my books. I did this, specifically for In Restless Dreams, book one of The SpiritSense Trilogy, which will be offered as a freebie to anyone subscribing to my email list. I also did it for The SpiritSense Trilogy itself, which is the new “box set” of three eBooks that I have now put together in one package, to be offered at a drastically reduced price to said subscribers.

But BookFunnel is just the delivery vehicle. There still needs to be a storefront in place to sell the books to potential customers. That’s what Shopify is for. So, I subscribed to Shopify and created pages to offer my books to buyers. Shopify is a good choice because they already have a shopping cart mechanism and the capability to take payments from credit cards and PayPal. That’s one less thing for me to have to do once everything is in place.

Then, I set up an account with a site called CloudFlare, and made adjustments to the nameservers at my domain, kellycheek.com. CloudFlare used that information to put copies of my site on various servers around the world, making it download faster. People are impatient on the internet, and they don’t like to wait very long for websites to load (I can vouch for this – I hate waiting for a slow website to download), so CloudFlare will help keep potential customers around.

Then, I linked my Facebook Business account to my CloudFlare account. Since the bulk of my advertising will be done on Facebook, this step adds a certain verification (to Facebook, anyway) that I’m trustworthy and reliable. I also created a Facebook pixel, a little JavaScript tracking mechanism, which is used to connect Facebook to the other sites, so it can keep track of the activity there.

From there, I went to a site called MouseFlow and created an account. This site will be used later in testing my landing page and my sales page. The cool (and creepy) thing this site does is that it creates a recording of every visit to my page. I can then watch those recordings, to see where the mouse moved, where they paused, where they skipped, etc. This will help me to determine what works on my page and what doesn’t, so I know what to change.

That video lesson was an hour and a half long, but it took me a few days to get through it. As I mentioned in the last post, the sites have been updated since the video was made, so it wasn’t possible to just follow along click-for-click. In some cases, it took a half hour just to find the next link to click. Sometimes, I had to start a chat session with a support person on the site, explain what I was doing, and hope that the next step I needed was still called the same thing in their redesign.

Well, I finally made it through that lesson and breathed a heavy sigh of relief. After that, I got a break from all the technical stuff and the digital minutiae. The next video was another informational one, alternating with the application videos.

The next one, number six, while it involved application, the application was of a less technical nature.

But it wasn’t an easy one by any means.